Data Visualization is the practice of using graphics to present information to people in an engaging way. With the help of visualization, we can analyze information much faster and more easily. The human brain processes visuals up to 60,000 times faster than text. Data visualization can help us analyze information and make decisions faster. But what exactly is data visualization? What are its benefits? Let’s take a look at some of its most important features.
Data visualization enables visual analytics
A key component of advanced analytics is data visualization. The ability to view data in an intuitive manner and communicate its meaning is crucial for successful decision-making. The combination of data visualization and visual analytics allows for more effective management and business decisions. The data visualization process can be static or interactive, with the former providing a single view of data while the latter enables users to drill down to specific data points and understand them better. In addition to this, the visual analytics process has other benefits, too.
The visualization process starts by preparing data for analysis. It enables users to explore patterns, trends, and relationships in large data sets. In addition, it enables the user to interpret data and derive valuable insights from the analysis. Visual analytics has become a key component of modern business. But how does this process work? Let’s look at an example. To understand how data visualization can help you make better business decisions, let’s look at an example.
It simplifies application management
In addition to making a business’s processes more efficient, embedding analytics into an application can make them more effective and differentiate the company. For example, an application product owner may start out with a single visual, but realize that different user personas require more advanced and interactive dashboards. Using a data visualization platform will streamline development and testing of new dashboards and allow data scientists to participate in the application development process. Data scientists can write requirements to software developers and provide valuable insight into how to improve a visualization.
Before smartphones, data visualization had its natural home on the desktop. It was typically delivered through browsers and thick-client applications. However, these applications are difficult to use, navigate, and consume on smart devices. Data visualization apps simplify application management by eliminating the need to build multiple applications and manage them separately. With the latest tools, developers can easily manage multiple applications from one source. Once the application is deployed, the user can access and update it at any time.
It can handle huge sets of data in a single visualization
Excel is often the default choice for displaying data in a single visualization, but Excel is not designed to handle large data sets, and many other tools require special training. The open-source Python library JupyteR has many features that make it a powerful option for big data visualization. The JupyteR interface holds a field for code input and runs it to deliver a visually-readable image.
It is easy to use
If you are a newbie data analyst, then Klipfolio is a good option. The tool is easy to use and requires no coding or help from your dev team. It is widely used by startups, small businesses, eCommerce, and non-profit organizations. It is also one of the most affordable options available and is used by companies such as Under Armour and Nike. However, it lacks some fancier features.
Another example of an analytical app is Tableau Interactive. This platform provides super interactive visualizations and a wide range of chart types. Its foundation is responsive HTML5 web technology, so you can access it anywhere. Users can also write direct SQL against a data source. One limitation of Tableau Interactive is that it does not support predictive analysis or 3D charts. Nevertheless, the program is still a great choice for users in any company.
It can be expensive
If you are new to data analysis, a freemium tool such as Klipfolio can be your best choice. Its PowerMetrics tool allows you to build dashboards without coding and without the need for IT support. This tool is popular with eCommerce, small businesses, and startups. It’s also one of the cheapest tools on the market. It’s also highly regarded by brands such as Under Armour. Nevertheless, it lacks the more advanced features like Tableau.
While Tableau is famous for its visualizations, it’s a little less flexible and has a steep learning curve. Its open-source libraries make it extensible. However, its cost may be prohibitive for small-scale setups. The cost of per-user licensing, add-ons, and installation and maintenance can add up quickly, especially if you are working with a large dataset. Additionally, Tableau can be expensive, especially for smaller businesses.
